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WHAT WE DO
Established Retail Access
Getting products onto shelves is the single biggest challenge for any new alcohol brand entering South Africa. We have established relationships with leading national retailers such as Shoprite Checkers, Pick n Pay, Tops, Takealot, Food Lovers Market, OK and Ultra, ensuring that your brand has direct access to the country’s most important sales channels. This allows you to bypass the lengthy and costly process of building these connections from scratch and puts your products in front of millions of consumers right away.
9/9 Provinces​
3000+ Serviced Stores
We serve all nine provinces of South Africa, with a warehouse in each to ensure fast delivery and reliable support nationwide.
We have access to over 3000 retail and main market stores, connecting our products to customers nationwide.
120+ Retail Merchandisers
Our team of 120+ merchandisers actively servicing our listed stores, ensuring products are well-presented and consistently available.
Regulatory Navigation
South Africa’s alcohol industry is tightly regulated, and navigating the legal framework can be overwhelming for overseas brands. From liquor board approvals to import permits, excise duties, and labelling requirements, every step has compliance risks. We manage the entire process end-to-end, ensuring your brand meets all local requirements and avoids costly delays at customs or regulatory hurdles once on the market. With us, your products move quickly and securely from port to shelf.
Certification: We secure all necessary certificates from the relevant government authorities, ensuring your products are cleared for import, distribution, and sale in South Africa
Inspection: We coordinate all required inspections with government authorities, making sure your products meet regulations and are cleared for distribution.
Labels: We ensure your labels meet all South African regulatory standards while maintaining a polished, market-ready design that stands out on shelf.
Retail Solution
Ocean Freight from suppliers to SA port
Last mile delivery every 3 days. On shelf
CIF basis to Port
Goods transferred to local branches
Collected at port or local manufacturer
Goods received in primary distribution centre
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