ABOUT US

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Dilixious was founded by three industry professionals with more than 35 years of combined retail experience and a shared passion for the alcohol sector. We have simple vision: to bridge the gap between exceptional brands and the South African market. Today, that vision has grown into a business built on expertise, passion, and long-standing relationships.

We specialise in bringing innovative and premium alcohol brands to South Africa, ensuring they reach not only the major retail chains but also redistributors, the main market, and the hospitality sector, including hotels, bars and restaurants. By combining deep retail insight with a wide-reaching network, we create opportunities for brands to thrive in a competitive landscape.

What sets Dilixious apart is our reputation for trust and reliability. Over the years, we have cultivated strong partnerships with retailers and redistributors across the country, giving us the ability to deliver results with consistency and scale. For international brands seeking entry into South Africa, we provide a seamless pathway to market, backed by our knowledge of local consumer behaviour and retail dynamics.

At Dilixious, we are more than distributors, we are brand partners. Our mission is to build lasting value for every brand we represent by pairing global innovation with local expertise. With us, passion meets professionalism, and products are positioned for true success.​​​​​